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Israeli Content Recommendation Co Outbrain Set for IPO

Outbrain goes public after almost merging with Taboola.

Outbrain Inc., an Israeli startup which offers content recommendation to businesses, announced that it has confidentially submitted a draft registration statement on Form S-1 with the Securities and Exchange Commission (the “SEC”) relating to the proposed initial public offering of its common stock. The number of shares to be offered and the price range for the proposed offering have not yet been determined. The initial public offering is expected to take place after the SEC completes its review process, subject to market and other conditions.

Outbrain boasts that provides more than a billion unique users worldwide with individually tailored content recommendations. The company says that it provides 344 billion content recommendations per month on the Internet.

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CNN-Widget (Outbrain website)

Yaron Galai and Ori Lahav founded Outbrain in 2006 to solve the problem publishers had in replicating the print experience of turning a page to discover the next article or product on the web. Outbrain calls itself the leading recommendation platform for the open web. Its technology enables one-third of the world’s online consumers to discover new things through recommendation feeds on their favorite media and connects advertisers to these audiences to grow their business. Today, Outbrain develops the recommendation technology that makes the act of exploring and discovering new things on the open web possible.

“Outbrain develops the recommendation technology that makes the act of exploring and discovering new things on the open web possible.”

The company was recently supposed to merge with fellow Israeli content providing company Taboola. Taboola is also looking to a Wall Street exit soon which it expects will give the company a $3 billion valuation. Its merger with Outbrain had to be called off because of anti-trust concerns brought forward by both American and Israeli officials. In fact, Taboola was recently fined more than $15 million in Israel.



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