Israel’s Lusha Is a B2B Startup Helping Companies Grow

Lusha President Assaf Eisentsein and CEO Yoni Tserruya

Israeli startup Lusha is a B2B business that offers sales assistance through software as a service platform. Lusha helps businesses that do not enjoy the name brand recognition of a Microsoft or Toyota.

Founded in 2016 by company president Assaf Eisentsein and CEO Yoni Tserruya, Lusha helps business professionals establish a fast and true connection with their leads, contacts, and candidates. It explains that B2B engagement is based on trust and the company boasts that it will help its clients to build that trust using what it calls simple tools which “allow you to enrich and verify business profiles.”

Today, over 250,000 sales representatives, recruitment managers, and marketers transform the way they engage with their leads, contacts, and candidates by using Lusha on a daily basis. Lusha’s customers range from small and medium businesses to enterprises including Google, Amazon, Salesforce, and Apple.

Lusha calls itself the coolest data company in the galaxy, saying that it exists to make the “Go to Market world smart by commoditizing B2B data through simple, self-served SaaS products.”

“When everyone thinks of brands they love, they think of B2C brands like Coca Cola, Nespresso, and Nike. But no one thinks of B2B brands,” Chen Guter, VP Marketing of Lusha, told Calcalist. “This creates an opportunity for us. In a sea of boring and unmemorable B2B companies, we aim at making Lusha an iconic B2B ‘love brand.’”

Lusha’s main service is called Lusha Contacts. The company promises its clients that they will be able to reach hard-to-get prospects by phone and no longer need to waste time searching for their contact details and entering them into a CRM. It also promises to double your connect rates, make sure your calls are answered with their database of “accurate, personal phone numbers and email addresses.”


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