Israeli startup Cyabra is a data visualization high tech security software company which works at finding disinformation. Cyabra’s solution uses advanced technology to identify fake profiles, manipulated images and deepfakes transmitted across the digital realm to root out bad actors.
We all know the problems today regarding fake news and fake social media profiles. How many times have you gotten a friend request from someone who didn’t really exist, had no cover photo or a photo of someone who was clearly a model? These fake profile are generally used by scammers to fish for information on possible victims.
The problem of fake news proliferating on social media became known to everyone after it was used to influence the 2016 Presidential elections. This led companies like Facebook and Twitter to enrage in crackdowns, flagging unsubstantiated news stories and deleting the accounts of users who spread fake news.
Using machine learning infused with NLP, Cyabra identifies behavioral patterns typical of fake profiles such as bots, trolls and sockpuppets. The solution also uncovers bad actors bent on influencing public opinion and election campaigns.
Yossef Daar, Cyabra’s cofounder and chief product officer, told Observer that the company offers a “better way to distinguish real and fake information campaigns and communities online.”
Daar explained that These are the videos where you might see the face of someone like Joe Biden spliced onto someone else’s body. This is done in order to make it look like the victim of the deepfake was somewhere he was not or shook hands with someone like Hitler.
Cyabra’s disinformation detection platform protects global brands, media outlets and the public sector from fake content and accounts. Cyabra boasts that its tech breaks through the layers of social media within minutes to connect dots and measure impact. The platform’s powerful lens offers global brands and media the ability to understand narratives, discover trends and reach audiences.
Founded in 2018, the company has a team which includes veterans of the IDF’s vaunted 8200 cyber security unit. So these people really do know how to track and neutralize hackers, scammers and all manner of cyber security threats.
Cyabra’s team uses its experience to reverse engineer the technology of bad actors and study online media trends. Ths is how the company helps global brands and large news outlets understand their audiences and counter disinformation.
“We believe that words, when misplaced, can be as powerful as guns or nefarious drones. In the digital world, all it takes is one rumor and 200 fake online identities to cause a Fortune 500’s stock price to plummet,” said Dan Brahmy, Cyabra CEO and Co-Founder. “As the tech community works to curb the negative effects of disinformation, we are pleased to offer our solution to aid in the fight.”
“In the age of social media and fake news, there are billions of raw conversations taking place around the globe that, with the right tools, enable invaluable discoveries,” said Brahmy. “Cyabra unravels these hives of activity, offering brands a solution to understand consumers and reach their true audiences.”