AppsFlyer Hits $2 Billion Valuation With Investment from Salesforce

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In yet another milestone for Startup Nation, AppsFlyer has hit the $2 billion valuation mark. The Israeli startup has developed software which app creators can use to track which users are the most profitable to their businesses.

Startup Nation is kind of like the Energizer Bunny – it just keeps going and going and going…

First Cato Networks hit a $1Billion valuation just one week ago, then just a few days later Israeli E commerce startup Forter hit $1.23 billion and now AppsFlyer is worth $2 billion.

A valuation is determined by how much someone is willing to pay for a share of a company which is privately held. So if someone agreed to pay $10 million for just 1% of a firm then the company is worth $1 billion.

But this is based on what investors believe a company will be worth in the future. A company which is already publicly traded has a total value based on its stock price. And every company has a real bottom line value based on its assets and revenues minus any debt.

However, the continued high investments are a true sign that people believe in Israeli startups even during the Corona crisis.

The valuation of AppsFlyer came after Salesforce Ventures joined in an extension of a $210 million Series D round of funding begun in January. The round itself was led by General Atlantic.

AppsFlyer helps marketers to grow their business and innovate with its suite of comprehensive measurement solutions. AppsFlyer boasts that it is built around privacy by design and that the firm takes a customer-centric approach to help more than 12,000 brands.

The company’s current customers include brands such as Macy’s, Minecraft, Nike, NBC Universal, Tencent, US Bank, Wayfair, and StitchFix. AppsFlyer’s marketplace of over 8,000 partners includes Facebook, Google, Apple Search Ads, Twitter, TikTok Ads, Pinterest, Snap, Salesforce, Adobe, and Oracle. It was recently named to the Forbes 2020 Cloud 100 list for the 2nd year in a row.

“AppsFlyer has been the driving force in mobile marketing attribution and has demonstrated true, long-term commitment to represent the app developers within the ecosystem,” said Nowi Kallen, Principal at Salesforce Ventures.

“Through a customer centric approach, 8,000-partner strong marketplace and privacy by design, AppsFlyer’s innovative technology enables marketers to delight their end-users with a great user experience, while protecting their privacy.”

“We’re incredibly excited to deepen our integration with Salesforce and Salesforce Ventures, as we take another step towards ensuring that marketers, app developers, and the entire ecosystem is armed with the best marketing tech stack for the challenges of tomorrow.” said Oren Kaniel, CEO and Co-Founder, AppsFlyer.

“The secret sauce for our success over the last nine years has been prioritizing our customers and their end-users, putting them at the center of every decision we make. We’ve earned the unwavering trust and confidence of the market by enabling app developers to not only delight the end-user with a seamless user experience, but to also protect their data security and privacy.”

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