By Contributing Author
One of the best things about freelancing is being your own boss. There’s also a lot of work that goes into having a successful career as a freelance tax preparer. One of those things that you need to work on is marketing your brand. Before you get discouraged, here this out-. It’s actually fun and easy. You know you. You know what you like, your strengths and weaknesses, and you only have you to answer. Marketing your very own unique brand of tax preparation is actually a fun process. Here are five easy ways to help you out:
- Start and marketing your online presence
People looking for a tax preparer will Google ‘Tax Preparer Near Me’ or something to that effect. So make sure your logo, website look and feel to the tone of voice- you want all these things to sync in well so that you can convert your traffic to sales. Learn or get help from friends or other freelancers to use social ads, and optimize your website. Adding a blog feature is one of the best ways because you can provide free tax advice to people searching, and this will ultimately lead to them clicking on your Call Now button to get in touch with you. Create How-Tos such as taxfyle.com, YouTube videos, Tik-Tok tutorials, and even Instagram posts that people can share.
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- Create tutorials and offers
Sales, bundles, and offers are something EVERYONE loves! It not only makes you noticeable but also increases traffic to your site! The right package with the right deal will more likely make them purchase on your site and book your services.
Tie offers with celebrations or holidays or even create bundle packs. When customers love something from your site, they will likely want to purchase more of it. The hardest part is to get them to purchase- after that, it is pretty uphill all the way!
- Go the extra mile with customer service
Your customer service can be in the form of a fast reply to a customer’s inquiry form. It can also be a thank you card sent to them during the holidays. It can also be a free gift! It can also be simple things like a speedy response to their issues or complaints. Whatever you do, make your customers feel valued and appreciated -after all, they are trusting you with their taxes.
- Stay active on your channels
You need to put in effort on a consistent and daily basis. While you do not need to spend eight hours a day working on marketing and promoting your site, you still need to commit some amount of time to the social channels you use to promote your freelance Tax preparer business. You will also need to ensure that your marketing efforts are in line with your business values. So appearing at least once a day in the minds of your customer is extremely helpful.
- Work with other freelancers
Maybe you need help with marketing your site? Enlist the help of freelancers with the expertise you don’t have such as designing websites, doing the paperwork to register your business, HTML coding, logo designing, social media marketing. Hire a freelance personal assistant to answer calls or help with licensing- just visiting UpWork alone can open you up to a vast network of freelancers at an affordable price.
