By Contributing Author
With over 800 million monthly users Instagram has become one of the most popular social media platforms of this generation. Millions of users are active every day on the platform sharing their pictures and videos while engaging with the pictures and videos of other users. Millions of pictures and videos are posted on Instagram daily and they receive hundreds of millions of likes and comments.
If done right, marketing in Instagram can be very lucrative for a business in terms of generating new leads and converting them to customers. Real estate agents have been using Instagram to promote properties and reel in interested parties.
If you are a real estate agent looking to use Instagram to market your brand and properties then you can follow these 5 tips to get started. These tips can help you get likes, followers and comments on Instagram by helping improve engagement on your posts.
Have a Business Account
One of the very first things to focus on while getting into social media marketing via Instagram is to have a business account. It not only makes you and your brand look professional but also gives you access to various analytics that are only available for Instagram users with a business account. Don’t worry it is not too difficult to create a business account on Instagram and yes, it is completely free.
All you need to do is have a personal account on Instagram. You can either create a new account or use the personal account you already have. As a general rule if you post content relevant to your business or brand on your account then it is better to just convert your personal account to a business account. If your personal account had no relevance to your business or brand then it is advisable to create a different account for business purposes.
It is very easy to switch your personal account to a business one. First, go to your profile page and click on the menu icon which is the icon with three bars. Then go to settings and click on account. You will see the option switch to a professional account. Click on it. You will be asked to give relevant information which you will have to fill. That’s it! You’re done! Now, you have a professional Instagram account using which you can market your business or brand.
Post High-quality Media
Due to the exponential growth of Instagram and its extensive use by businesses and brands as a marketplace, it often tends to be forgotten that at its core Instagram is all about sharing image and video content which people can enjoy and engage with. The entire platform has been optimized to ensure a better media viewing experience.
So, if you are looking to use Instagram to promote your business, brand, product or service then you have to use good quality images and videos to attract the attention of the users. One of the best ways to promote real estate on Instagram is to directly post images and videos of the property detailing the specifications in the post caption or displaying them as texts in the video.
This will bring in more views and likes to the post and thus, boost its ranking on the explore page. Post multiple pictures of the property. Use the slideshow or carousel format provided by Instagram to post multiple pictures at once.
Optimize Your Bio
Your Instagram page needs to have all the info about you and your business. It should have the official contact information using which clients can reach you. In the bio mention what the business is about and certain key features of it. Provide a link to the website of the business. This information is very crucial and needs to be present on your Instagram page. While creating your bio remember that this is where you will create your first impressions on your potential audiences.
The folks at adespresso.com had given a good summary of what to put in your bio. Give your name and talk about how you like helping your target audience. Provide the niche that you are an expert of.
You can also provide info about your location and your contact info. Try to keep it upbeat and positive. A good way to find out what to write is to look at what your competitors or other real estate agents are writing in their bio. Once you have seen a couple of examples you can create your bio.
Post About Closed Deals
People like to work with brands or individuals who are successful in what they do. One way to get this point across to your audience is by posting images which showcase the deals that you have already closed.
You can post a picture of the property that you had recently sold and add relevant texts and captions detailing how quickly you closed the deal and other related information. This will let potential leads know that your brand is successful and will have a positive impact on them. So, remember to post your successes.
Boasting a bit to promote your brand is a good tactic which many businesses and brands use on Instagram. We suggest you look at such posts from your competitors and other businesses in your niche. This will give you an idea about how frequently you should post about closed deals and successes and what should be the tonality.
Every Post Need Not Be About Properties
One thing that you need to understand about Instagram marketing is that creating an image is very much important. Of course, you have to post about future developmental projects and open properties on the market but to increase followers and engagement rate you have to focus on portraying your personality as well.
You can make a couple of posts about yourself and your team and also post a few images with your clients. You can also upload a few personal images but they should be relevant to your branding. For example, if you are in the niche of selling cabins then you can upload content where you are camping in the woods in front of a cabin.
Also, try to upload a couple of videos where you are talking about the market and detailing specific things that people should be on the lookout for when trying to buy certain types of properties. The goal is to sort of create a virtual connection with your followers.
Besides this what you need to do is use Instagram insights and other analytics tools to understand which posts are doing better and who is your target audience. This will help you create posts tailored to the liking of your audience which will ensure better reach and engagement.