Israeli startup myAir has developed plant-based nutrition bars as a solution for better management of stress.
The company AI-based formulations contain a research-backed herbal extract blends tailored to the consumer’s unique stress profile and cognitive needs whether to sharpen focus, revive energy, reduce anxiety, support relaxation, promote quality sleep etc.
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Each bar has a blend of nuts and fruits and infused with bioactive botanical extracts. These include extracts from oats, valerian, sage, hops, rosemary, and others.
myAir founded in 2019 by Rachel Yarcony-Goldstein, and Dovev Goldstein. Yarcony is a former Teva Pharmaceuticals, VP marketing and Dovev is a media entrepreneur. The company has raised $2 million pre-seed investment from Tel-Aviv University Ventures, iAngels VC, and Entrée Capital.
myAir developed a patent-pending algorithm based on physiological and psychological data. The customer fills up an online questionnaire to create deep profiling of his cognitive response to stress. Physiological responses to stress, including respiration, sleep quality, alterations in heart rate, and physical activity, are tracked via smartwatches.
“Our algorithm can analyze the data from each person’s specific mood and stress profile, then decide what formulation will provide them the best positive impact on their stress routine,” explains Rachel Yarcony, Founder and Co-CEO of myAir. “But our expertise is in the ability to cross the cognitive data with individual physiological aspects. It’s a game-changer in personalized nutrition.”
The company’s algorithm processes this data then customizes a combination of myAir bars to the customer’s specific needs from a wide range of formulas. The personalized combinations are available through a subscription service and delivered monthly to the consumer’s doorstep.
Personalized nutrition is the new GPS
“Studies show that 75% of the population prefers to improve their quality of life by embracing a healthy diet rather than dosing up on prescribed medication,” Yarcony emphasizes. “Meanwhile 73% of adults snack in order to relax. Our concept effectively leverages AI technology to provide a simple-to-follow, tasty, customized nutritional solution to the global stress crisis.”
Stress is a global epidemic
Even before the COVID pandemic hit, the World Health Organization (WHO) had declared stress a global epidemic. Stress is linked to the six leading causes of death in the world, and in the US alone is estimated to cost American businesses up to $300 billion each year. According to the American Institute of Stress, 83% of US workers suffer from work-related stress.
“Stress has many facets,” says Dovev Goldstein, myAir founder and Co-CEO. “In our preliminary study, based on AI, we discovered that different consumers generally have different stress symptoms that are more dominant than the others. For example, stress affects me mainly in the mornings, so my energy levels and focus are decreased. My partner feels the stress at night and occasionally has problems getting fulfilling sleep. Each of us needs a personalized solution. This is where myAir has redefined the paradigm.”
