By Contributing Author
Why should you “bother” to customize and index your website pages to as many search engines and directories as possible? Okay, just consider these amazing facts:-
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- The online rate of people purchasing products (all from shoes to eBooks) is rising at a rate of more than 20 percent per year. An estimated $150 billion was spent online in 2005, about one and a half-decade ago.
- In 2019, 1.92 billion people shopped online which makes about 25% percent of the total population on the planet earth. This is just the tip of the iceberg, according to industry experts.
- Global eCommerce retail sales reached $3.45 T in 2019 (estimated figures).
- 80% of buyers using the internet to purchase find their chosen websites via search engines.
There are very few options to top high search engine rankings for significant targeted traffic.
So how do you make top search engine rankings?
Honestly, it’s not as simple as some of the eBook SEOs would have your make-believe. You really need a search engine-friendly site, know what keywords your customers are searching for, understand the search engine requirements for additional factors, and then apply to the appropriate search engines i.e., Google, Yahoo, and Bing etc.
It takes time, practice, and more than just a little effort. Command yourself on off-page and on-page SEO depending on your needs and budget. Once you do that, you’re well on your way to high search engine rankings–and this can really drive your company to the top of the league while crushing the competition under your feet in today’s internet age.
Let’s now look at how we can classify our keywords so that when the search engine spiders come in a knocking, our website pages are well configured.
How to Choose the Website’s Right Keywords?
How well do you know the niche and your clients? We’re going to find out exactly the answer of this same question.
Find the website first and write down ten “key phrases” that may be used by your potential customers while searching the engines. Now, do this on your website for every single page. You may not need to this manually if you have premium tools like free tools or extensions for the same purpose.
For example, if you have a general diet information site, the keywords for your exercise page will vary from your healthy diet keywords. If you want high rankings then skillfully scatter your keywords across the page (as well as the header on your website).
Why Manual Indexing or Submitting Site in Directories Is Best?
Search Engines Dislikes Automated Search Engine Submission Systems and Sites. Many of these applications (available via free submission sites / software) actually do not take into account the laws of the search engines. Search engines have also confirmed that many “spam sites” are responsible for these types of tools–the bottom line is that using these types of programs and sites to submit your submissions will harm your high-ranking chances.
Submitting manually is always easiest, although it can take a lot of time.
Trick The Engines, Get Your Page BANNED–The Black Hat Methods You Should Never Use
There are always those who don’t want to play according to the rules. We want an unfair advantage over all the others. To get higher rakings, they want to trick the search engines.
These tricks work for a little time. Then they are caught and penalized. Most of the times, their sites crash down from the engine pages. Or sometimes they get banned permanently.
In try to pull the wool over the search engines’ eyes, you should never use “black hat” tactics. These types of techniques include doorway pages generated automatically, stashing away popular but unrelated keywords, hidden text, and other dodgy methods. Some dishonest merchants also offer technology that can help you do some of the above by yourself.
They know they damage your search engine ranking chances of your blog or company but they do not care. Since their marketing copy is so amazing that they will persuade you that their code is the key to high rankings. Always be careful to purchase any technology that promises to improve your rankings–and always get guidance before making use of such software.
After submission–Keep Promoting Through Backlinks
Your promotional efforts should not stop after submitting to the major search engines and directories has been completed. As search engines think about where to rank your page in their engines, they will consider the importance of your reference–the number of other sites linked to yours. Search engines indicate that if many other (related) sites connect to yours, they must have some reasons to link with you. And that reason is relevance of their and your blog content and the informational content.
Content, Content, Content (It’s King You Know)
Another thing that search engines love is content. If your website has a large amount of relevant content and a large number of relevant websites which connect your blog, then you will be pleased to have the search engines.
It should be done on a regular basis to send content. But how can you increase the number of links to your site?
Here are some creative ways to do this that search engines love
Post in forums that are important to your niche and leave your website URL as your signature (a signature file is a few lines of promotional/informational text that most forums would allow you to mark your post to the end).
Write articles on your website niche and send them to the repositories of articles and publishing blogs. There are thousands to choose from–publish your article as many as possible. Again, at the end of your article, your website URL should be included in the signature file.
Find in your niche “authority pages” and invite them to post their papers on their website. Most publishers are too busy to write new content and you might find them publishing it if your article hits the spot.
A methodical and careful approach is required to obtain good search engine rankings. Do the things mentioned in this article and there will be high chances of healthy, organic ranking and traffic. And then you may be able to enjoy your fair share of the $3.45trillion invested annually online.