By Contributing Author
SEO is still the king when it comes to digital marketing. It’s raising websites from rags to greatness when it comes to generating more traffic and leads by extension. With white hat SEO, you have a perfect tool to implement your ambitious digital marketing strategy. So, if you haven’t tried white hat SEO, then you are missing out on lots of organic traffic from major search engines—including Google.
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It’s important to note that the Goggle algorithm unleashes thousands of signals to determine where your page will rank when it comes to search results. Therefore, familiarizing yourself with the factors that matter most when employing strategic SEO optimization is the only way to rank high on Google. So, if you are looking to drive organic traffic to your site, start with white hat SEO. And one of the best strategies is to learn proper link building techniques.
Mobile First
When implementing your link-building strategy, think mobile. The content must be mobile-friendly. Remember, a majority of customers use mobile. Therefore, ensuring that your content is mobile-friendly is going to make things more effective. Plus, Google is currently employing strategies that will see mobile-friendly websites rank higher. So, why disadvantage your site? Employ a mobile-friendly link building strategy and let your website reach new profit heights.
On the same note, it’s important to keep close tabs with AMP (an abbreviation for Accelerate Mobil Pages). With this open-source initiative, you have a tool that uses AMP HTML that guarantees instant loading—something that mobile users will readily welcome.
Mobile is Local
Mobile searches are inextricably intertwined with local searches. So, don’t be left behind. Claim your space. According to stats, 94 percent of searches are based on local information. The same stats claim that 51 percent will visit the site. Out of these, 48 percent will call the store out of which 29 percent will go to your store to make purchases.
User Experience (UX)
User experience is one of the most important aspects a webmaster will find it difficult to ignore when it comes to link building. So, if you want your site to rank higher on Google, focus on employing a link building strategy that promotes good user-friendliness. Remember, algorithms are getting smarter. So, if you are looking to benefit your site, employ a user-friendly link building strategy.
Keyword Research
Keyword research is an important aspect when it comes to link-building and digital marketing by extension. So, use the right tools for your keyword research. Employ the most effective keywords. From long-tail to short-tail keywords—employing the right keywords in your link building strategy can work like magic.
The Bottom-Line
It’s time to up your SEO game. Without proper SEO techniques, your site will stagnate. Remember, the completion out there is real and stiff. So, why don’t you employ proper white hat SEO techniques when doing link building and generate more leads to your website? From creating content that is mobile friendly to user experience, these techniques are sure to propel your website to the top and generate unlimited leads.
