Anheuser-Bush InBev buys wine brand Swish established by “The Fat Jewish” Josh Ostrovsky, who consider being one of Instagram’s biggest influencers, with 10.3 million followers.
Terms of the purchase were not disclosed.
Swish Beverages founded by Josh Ostrovsky, David Oliver and Tanner Cohen in 2016. The company makes popular wine lines brands the “Family Time is Hard Pinot Grigio,” as well as the bottled “White Girl Rose.” But Swish accounts for more than 95 percent of its revenue from the booming wine sales sold in cans named Drink Babe.
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The wines line promoting by both Sports Illustrated Swimsuit Issue model Emily Ratajkowski who set Instagram on fire and Josh Ostrovsky.
Last year Ostrovsky told CNN “People are starting to experience a little bit of social media burnout,” Ostrovsky said. “How many times can I look at your baby? How many times can I look at a blazing, pink L.A. sunset, or your açaí bowl, or your 5K? So we wanna give people real things, and that’s part of the reason we created the wine.”
Swish sells its products in 27 states and online. “Babe,” is popular among the Millennials in the coastal cities of the United States.
The relationship between Anheuser-Bush and Swish began while the world’s largest brewery had started looking for sources of growth at a time when consumers are abandoning popular beer brands such as Budweiser and Bud Light.
In March 2018 Anheuser-Bush’s venture capital unit ZX Ventures acquired a minor stake in Swish. Two days ago Anheuser-Bush completed its acquisition of the company.
