While Americans are getting ready for what they consider the biggest sporting event of the year, the 53rd Super Bowl, the rest of the world couldn’t care less. Well, that may be a bit harsh, but from an American perspective, it’s easy to overestimate the global appeal of the biggest game in (American) football.
Speaking of football, soccer, i.e. the proper kind of football from a European perspective far exceeds the Super Bowl in terms of global interest. The FIFA World Cup Final played every four years to culminate a month-long tournament of 32 nations, really is the biggest game in the world, regularly reaching more than a billion people across the globe.
According to FIFA, last year’s World Cup final between France and Croatia reached an average live audience of 517 million viewers, with more than 1.1 billion people tuning in over its 90 minutes. The 2018 Super Bowl pales in comparison, having had an average viewership of 103 million in the U.S. plus an estimated 50 to 60 million around the world.
You will find more infographics at Statista
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Super Bowl: Americans Will Spend $81 On Average
by Niall McCarthy,
Feb 1, 2019
As close to a national holiday as its possible to get (even if it’s on a Sunday), Super Bowl Sunday has grown to become a sacred event in the American calendar. The event is a welcome-occasion to get together with family and friends but it’s also embraced by retailers. Given that the Super Bowl is consistently the highest-rated television event in the country, people really tend to enjoy themselves and spend some cash. The National Retail Federation has forecast total spending levels of $14.8 billion this year as people buy everything from beer and snacks to new TVs.
The event has really grown in prominence in recent years, resulting in bigger parties and more spending. For example, total planned spending in 2010 didn’t even crack the $9 billion mark, a long way short of the expected total for 2019. On a per person basis, average spending in 2010 was just over $50. That has crept up a lot though, and this year the average American is expected to part with $81. That’s tied with 2018 and represents the second-highest level of spending per person in the survey’s history behind $81.19 set in 2016. The decline came about because fewer people are planning to watch the game.
You will find more infographics at Statista
