Singular, a marketing intelligence platform, founded by Israeli entrepreneurs, announced today that it has closed $30 million in Series B funding.
Founded in 2014 by CEO Gadi Eliashiv, CTO Eran Friedman, and COO Susan Kuo, all are former executives in Onavo which was bought by Facebook in 2013 for $150-$200 million.
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Singular has raised $50 million to date.
Singular customers include companies like LinkedIn, Symantec, Lyft, Yelp, Zynga, Match, Twitter and Airbnb.
The company combining upper-funnel campaign and spend data with bottom funnel conversion, attribution, and customer behavior data in one unified view.
This deep integration with more than 2,000 global marketing and advertising partners including Google, Facebook, Twitter, Apple, Pinterest, and Quora enable unprecedented data completeness and integrity.
“Singular already optimizes more than $10 billion in annual ad spend for its customers,” the company said, “three times more than its nearest competitor and customers have used the platform to analyze well over a trillion connections with customers in the past 12 months. Brands using Singular typically achieve 2X growth in conversion rates as they optimize campaigns, creative, and ROI.”
The company currently spend revenue across industries including travel, commerce, entertainment, gaming, media, and on-demand services.
The new funding will be used to accelerate product development and innovation, revolutionizing how growth marketers use data to drive decisions.
The round led by Norwest Venture Partners with participation from General Catalyst, Method Capital, Telstra Ventures, Translink Capital, and Thomvest. Singular will use the fund to accelerate product development and innovation for marketers using data, the company said.
“We believe Singular has the opportunity to become foundational to every marketing team’s stack, especially as the world moves more and more towards data-driven marketing and customer engagement,” said Scott Beechuk, Partner Norwest Venture Partners.
“The company’s wide integration and deep analytics capabilities enable Singular to collect mobile and web data that no one else can, which in turn allows them to become the de-facto source of truth for all CMOs. The holy grail for all C-suite executives is having all the data driving their business in a single pane of glass with the ability to optimize ROI across all channels holistically. Singular enables this magic for its customers,” Beechuk added.
Scott Beechuk, partner at Norwest Venture Partners and former SVP of product management at Salesforce Service Cloud, will join the company’s board of directors.
