NIKE announced that it has acquired Tel Aviv-based computer vision startup Invertex for an undisclosed amount.
The acquisition is possible for a small sum. Last year the company raised $2 million in a seed financing round led by OurCrowd and with the participation of international retail chain Permoda, and angel investors.
The American footwear and clothing giant said in a statement that the deal strengthens its digital technology platforms.
The Israeli talented team “will focus on building groundbreaking innovations to help Nike serve millions of members around the globe.”
Nike Chief Digital Officer Adam Sussman said, “The acquisition of Invertex will deepen our bench of digital talent and further our capabilities in computer vision and artificial intelligence as we create the most compelling the company consumer experience at every touch point.”