Revolutionary Israeli App Is Changing ASOS’ Online Shopping

The Zeekit app allows the fashion giant to show how one item looks on different body types.

Yael Wiesel - Zeekit


The fashion giant ASOS uses a game-changing Israeli app that allows you to see products on a range of body shapes.

ASOS is offering more than 80,000 branded and private-label products with one major pitfall: the uncertainty of whether or not a style you love will flatter your shape in the way you want it to.

Zeekit ends your ill-fitting garment woes. In less than a minute it allows you to see products on a range of body shapes.


Yael Wiesel, founder and CEO of Zeekit, says: “There is no need even for the item to reach Asos so we can have a fashion production with it. It is enough that the manufacturer sends the product image and we perform the simulation on a bank of models that was taken in advance, without the need to produce a studio without the need for photographers, makeup artists, hairdressers and more.”


Zeekit’s technology was developed by Yael Wiesel, a major in the Israeli Air Force, who took the topography analysis she had accumulated in military service and applied them to the topography of the human body. This makes possible to clothe people in a virtual way when each garment is scanned and broken into tens of thousands of small pieces that allow Zeekit’s software to dress them on a body that uses great precision.

Zeekit raised $12.5 million to date.


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