Gaming giant Playtika, an Israel-based online company, is setting up a new investment arm, Playtika Growth Investments, which will invest up to $400 million in Israel and international companies and will operate in Herzliya, the company said Monday.
The investment arm will focus on profitable or near-profitable companies with stable business models and products. The company wish to build the next Internet giant and believe it will come from Israel. The investment arm is expected to focus on Israeli companies in the fields of consumerism and entertainment, but will also invest in international gaming companies.
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Founded in 2010 by the chief executive Robert Antokol, Playtika was acquired for the second time in 2016 by consortium of Chinese investors for $4.4 billion. Since it was founded the company has spent more than $300 million acquiring more than 10 companies.
“Over the past eight years, Playtika has achieved expertise and superior capabilities in growing mobile and Internet products that are used daily by millions of people worldwide,” said Robert Antokol in a statement. “Sharing these capabilities with tomorrow’s Israeli Internet leaders is a unique The world’s largest Internet companies.”
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“Although our DNA is Israeli, but after we were owned by two American giants – Apollo Global and TGP – and today owned by huge institutional investors from China, we understand much better how to conduct a global business with sophisticated multinational partners and know what The capabilities required to enable Israel to build leading companies in the world, not just innovative start-ups. ”
“Playtika’s operating teams manage hundreds of millions of dollars of marketing budgets, process and analyze 6 terabytes of information per day and manage revenue of $1 billion,” said Eric Rapps, managing director of the investment arm, “the secret ingredient that has turned a start-up of 10 people into a market leader. With 1,700 employees in 14 offices in 10 countries, and for the first time, their knowledge will be harnessed to other companies, ensuring optimum performance and high return on investment. ”
