Global mobile ad tech company, Glispa Group, owned by Teddy Sagi‘s Market Tech Holdings, has acquired Israeli startup justAd, a creative platform that enables brands and agencies to create, serve and analyze interactive ads quickly. No financial details of the deal disclosed.
Glispa helps advertisers acquire high-value users at scale, across thousands of publishers on a performance basis and enable advertisers to acquire users and maximize lifetime value.
justAd’s platform boosts ad results by allowing the creation of dynamic, interactive creatives at scale. These more engaging ads types enable brands and agencies to reach past “banner blindness syndrome.”
Founded in 2008, by CEO Yariv Erel and Shahar Talmi justAd has raised $5 million to date.
Over the past year, Tel Aviv based justAd’s primary activity was in the playable ads arena, where most of biggest games and brands participated in its beta offering. A market veteran, most blue-chip brands have run campaigns with justAd on a global scale.“
Itamar Benedy, Glispa CEO, said, “Playable and interactive ads hold a huge amount of promise, but the technical difficulty involved creating them has limited their use so far.
“justAd’s solution solves this problem,” Benedy added, “and democratizes this technology for brands of all sizes. This acquisition represents one more step on our way to building a more comprehensive solution for our clients, and is a real game changer.”
Yariv Erel said, “We are extremely excited to join the great team at Glispa, with significantly more resources than we had until now. This deal will allow us to take our platform to a whole new level, with much more innovation in it.”
Berlin based Glispa was acquired by Teddy Sagi in 2015 for €32 million. This is Glispa’s fifth acquisitions since then.