Starting 2020 all new Jaguar Land Rover cars will be electrified or hybrid version. The company said at its inaugural Tech Fest about the future of mobility.
The first fully electric performance SUV, the Jaguar I-PACE, goes on sale in 2018.
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Dr. Ralf Speth, Jaguar Land Rover (JLR) Chief Executive Officer, said: “one thing is clear the future will be electric. We will introduce a portfolio of electrified products across our model range, embracing fully electric, plug-in hybrid and mild hybrid vehicles.”
“The internal combustion engine is state of the art,” Speth added. “We will see this internal combustion engine, petrol, and diesel, for many years to come.”
Britain’s biggest carmaker, owned by India’s Tata Motors, said in 2016 it plans to offer green versions in its new line-up by 2020, but the company has now ramped up its plans.
Demand for electric models continues to rise sharply. Britain said in July, it would ban the sale of new petrol and diesel cars from 2040. Replicating announcement by France and cities such as Madrid, Mexico City, and Athens.
Volvo also said in July; all its new models would have an electric motor from 2019, one year sooner than Jaguar’s deadline.
However, both Volvo and Jaguar Land Rover will still be manufacturing earlier models that have combustion engines.
Jaguar Land Rover said it would be introducing some of its innovations to the public at a three-day Tech Fest. The exhibits include Panasonic Jaguar Racing in Formula E and the bespoke steering wheel designed for the Land Rover BAR America’s Cup sailing team. Opening on Friday at Central Saint Martins art school in London’s King’s Cross area.