Following Jewish celebrity Scarlett Johansson’s campaign for the Israeli beverage company SodaStream, the Big Bang Theory star Mayim Bialik is the new face proudly representing the company new campaign in a Viral Video.
Features Mayim Bialik as an anthropologist, recalling her first encounter with the Homo-schlepien played by Kristian Nairn known as Hodor from “Game of Thrones.” The story reflects the devastating effect of single-use plastic bottles on Humanity. A habit that is hazardous to Earth and no longer exist in the future.
In this funny story, the Museum of UnNatural History features encounters between Mayim and the last tribe of plastic dependent species, the Homo-schlepien.
The shooting of the campaign was brought forward while Bialik had to rest her vocal chords for one month due to a medical advice. “This campaign has a powerful message and one that needed to be told before I went on vocal rest,” said Mayim Bialik.
“More than one billion plastic beverage bottles are used each day around the world, the majority of which end up in our landfills, parks, and oceans devastating the environment and killing marine animals,” she added. “Who will speak for them and say enough is enough? I may have lost my voice but I won’t be silenced about this important message, the world needs to find their voice and say ‘no’ to polluting plastic bottles.”
The Homo-schlepiens campaign was shot in Ukraine on a set designed to transport audiences to a future free from plastic bottle pollution.
Daniel Birnbaum, CEO of SodaStream explained “Our new video, The Homo-schlepiens, shows how primitive it is to hydrate with single use plastic bottles that pollute our Earth. It’s easy and economical to enjoy the water and delicious sparkling drinks made from tap water at home and without having to pollute the planet,” he added. “Using disposable plastic bottles is a prehistoric habit that belongs to the past; it’s high time for the world to evolve and create a better future for our children.”