Connect with us

Hi, what are you looking for?

Jewish Business News


Apple buys Israel’s facial recognition AI startup RealFace, Report

RealFace is Apple’s fourth acquisition in Israel after it bought flash memory maker Anobit, Fabless 3D chipmaker PrimeSense and camera technology firm LinX.


Adi Eckhouse Barzilai, RealFace


US giant Apple has bought Israeli startup RealFace Technology, a leading developer of facial recognition technology, according to report by Hebrew website Calcalist on Sunday.

No press statement has been released and no details on the acquisition were published but Calcalist estimated the price to be worth a couple of million of dollars.

RealFace’s website went offline, as did its Facebook page at the time the buyout news emerged.

Please help us out :
Will you offer us a hand? Every gift, regardless of size, fuels our future.
Your critical contribution enables us to maintain our independence from shareholders or wealthy owners, allowing us to keep up reporting without bias. It means we can continue to make Jewish Business News available to everyone.
You can support us for as little as $1 via PayPal at
Thank you.

Founded in 2014 by Adi Eckhouse Barzilai and Aviv Mader the company created AI facial recognition software that intends to replace regular passwords with biometic logins on mobile devices via deep learning methods. The firm had raised $1 million prior to the acquisition and employs up to 10 people. RealFace has sales in China, Israel, Europe, and the US.

“Our revolutionary software is offering customers a smart biometric log-in solution that is changing frictionless access to applications on mobile,” Eckhouse Barzilai told Crunchbase.

The company’s LinkedIn profile says “Our technology provides our customers and end-users with the highest level of authentication and security available on all platforms. We have proprietary IP in the field of frictionless face recognition and effective learnings from facial features.”

According to Startup Nation Central, a database for Israeli tech companies, RealFace developed the Pickeez app. A software automatically chooses the best photos from every platform in which the user’s photos are stored.

This is Apple’s fourth acquisition in Israel. Apple has acquired flash memory maker Anobit  in 2011 for a reported $400 million. Fabless 3D chipmaker PrimeSense was acquired in 2013 for $345 million, and camera technology firm LinX in 2015 for about 20 million.




You May Also Like

World News

In the 15th Nov 2015 edition of Israel’s good news, the highlights include:   ·         A new Israeli treatment brings hope to relapsed leukemia...


The Movie The Professional is what made Natalie Portman a Lolita.


After two decades without a rating system in Israel, at the end of 2012 an international tender for hotel rating was published.  Invited to place bids...

VC, Investments

You may not become a millionaire, but there is a lot to learn from George Soros.

Copyright © 2021 Jewish Business News