Ivanka Trump has shamelessly tried to cash in on her father’s election as President of the United States and there is now a backlash over it. She specifically tried to promote her own Jewelry line when Donald Trump had his family join him for his interview on “60 Minutes” Sunday.
Donald Trump’s daughter wore a $10, 800 diamond-and-gold bangle from her Ivanka Trump Fine Jewelry line while on the show.
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As if that were not enough, the next day the business e mailed pictures of Ivanka Trump wearing the Jewelry on the show to journalists as a promotion. The journalists were not amused and many vocally slammed Trump’s company for doing so.
Abigail Klem, the company’s President, was forced to issue an official statement trying to explain this as a mistake made by a well meaning employee.
“This notification was sent by a well intentioned marketing employee at one of our companies who was following customary protocol, and who, like many of us, is still making adjustments post-election, ” Klem wrote. “We are proactively discussing new policies and procedures with all of our partners going forward.”
Whether true or not, it is kind of unseemly for a company to try and pass the blame for such a big screw up onto a low level employee.
It is already happening: Trump Family Sees President of United States–as a Marketing Opportunity. pic.twitter.com/fa7AthLoBr
— Eric Lipton (@EricLiptonNYT) November 15, 2016
But they did this before. Ivanka Trump very publicly wore a dress from her own collection at the Republican National Convention in July and her company used that for advertisement purposes as well.
Now many people are pointing to the inherent conflicts of interest between Ivanka Trump’s business interests — as well as the entire Trump empire — and Mr. Trump’s new job as President of the United States.
Writing in The New York Times Vanessa Friedman said, “The tension between Ms. Trump’s position on her father’s transition team and her unofficial, but powerful, role as a representative of women and the younger generation in his organization, and the fact that she is her own best ad and her brand is thus understandably using her as a celebrity, makes the issue even more complicated, and it underscores her status in the public eye and the amount of attention she will incur. The question now is how she uses it.”
— People (@people) November 16, 2016
This all adds to one of the major criticisms of Donald Trump’s entire Presidential campaign. It was pointed out many times that he blurred the line between his campaign and the Trump businesses. Many events were held at Trump owned properties which were paid very high fees.
And now Trump’s children are expected to run his empire for him. Mr. Trump has so far declined to place all of his business interests into a blind trust as previous Presidents, as well as senior government officials have done.
While Ivanka Trump is not expected to play a role in Donald Trump’s White House, she has already shown an inclination to use her father’s new position to make money.