By Contributing Author
Our daily routines are continually influenced by the Internet of Things, especially as it has become such an intractable component of our lives. Driving the Internet boom is high-speed, wireless Internet that allows for the rapid transfer of large multimedia content, notably video. Whether it’s PC, mobile, tablet or phablet, video content is front and centre with marketers and end-users. In fact, the entire online experience is driven by the power of video. Multimedia messaging is especially effective with emotionally-based video, or infomercials that direct users accordingly.
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While many users would readily cite the impact of Amazon Plus and Netflix as cases in point, there are many other powerful video messaging platforms. Paid video subscriptions are but one way that digital technology is transforming the way we do things. Of course, Internet speed, connectivity issues, telecom infrastructure availability and the like can influence the quality of the video experience. In the absence of such deterrents, video has proven to be the most powerful, effective and motivational medium for Internet users.
‘Video has transformed the Internet in a dramatic way’
Video is the reason for the meteoric success of YouTube and bots on Twitch. Video engagement takes on many forms. Movies, commercials and the like are but a small sampling of the awesome power of video. In the entertainment world, online gamers readily stream their games for all the world to see. Many top-tier gaming companies have developed profitable business models that allow for revenue generation from both the gaming platform and the streamer.
Another classic example is E-Sports. Not only do players rack up big money winnings, but money can also be generated from the players. Sponsorships and endorsements are resulting in millions of dollars changing hands, and as more people tune in, so these numbers grow even larger. It is abundantly clear that interactive and engaging video content is driving the Internet boom.
‘Online videos are used to develop skills’
It comes as no surprise that the virtual classroom is a terrific ‘destination’ for the inquiring mind. Once again, experts invoke the power of YouTube videos to inculcate eager viewers with the requisite knowledge they need. DIY videos are a dime a dozen, and the best ones are rated by the global community in millions of views, likes and comments. Users gravitate towards such videos for their interactive, didactic and engaging appeal. Whether it is repairing a leaky faucet, understanding mathematical equations, or enjoying a video presentation on cultural etiquette – nothing works as well as an effective video. What dry text lacks in the form of emotional engagement (audio-visual and the human element), video provides in abundance.
‘Online videos resonate with us on a personal level’
Traders routinely use webinars, seminars and video tutorials to understand how the financial markets run. Students regularly consult with online teachers in educational videos. Believe it or not, even online gamblers make use of videos to improve their card-playing skills. This is especially true with blackjack players who are looking to understand card counting techniques such as the High-Low count during live casino games. Where books fail to go mainstream, video does a superb job of educating Internet-savvy users. The appeal of video content is evident in so many ways. Throughout it all, there are three main characteristics of effective online videos: brevity, focus and engagement. Video is the most highly-regarded information dissemination and marketing medium in the world today. It resonates with us on so many levels, and it is the one-on-one nature of video that is so appealing, and so effective!