Published On: Thu, Oct 6th, 2016

Facebook Now Using Israeli Startup LiveU’s Tech


Facebook will now integrate the LiveU Solo wireless integration solution with Facebook Live. So if you love sports and Facebook then you are in luck. And this is yet another victory for Israel’s Startup Nation.

So many choices nowadays, how to choose just one. How many companies offer cutting edge video and photography services?

According to the company, LiveU Solo offers a ‘plug and play’ live streaming bonding solution, bringing LiveU’s broadcasting tech to the online media market. LiveU boasts that its award-winning technology enables live, wireless video transmission from any location around the world with lightweight, easy-to-use equipment.

Now lets say that you are at the Super Bowl or some other big sporting event and you want to show off to your friends. You will be able to film some of the action and upload it to your Facebook page. Just be careful that you do not violate any copyright laws or you might get sued.

Or how about if you play in a softball league or film one of your kids playing high school basketball. Now you can use the LiveU tech to upload films of your games to Facebook.

Facebook is hoping to allow its users an easier and faster way to live stream any video content which they may wish to upload. The expectation is also that users will be able to stream HD videos on Facebook with a professional television quality.

“We were looking to produce more Facebook Live streams in a shorter timeframe, but we couldn’t afford to go through several steps every time, ” said Daniel Mei-Tal, Social Content Producer, Funny or Die. “We chose Solo because the one-touch integration allowed us to stream back to back videos to Facebook Live effortlessly. The fact that the quality was better and our streams were much more reliable was another big benefit. We are now producing more than 10 Facebook Live broadcasts per week.”

“Online broadcasters want the same quality as traditional broadcast television, but don’t want to go through a cumbersome process each time they go live, ” said Samuel Wasserman, CEO, LiveU. “Solo combines broadcast-quality encoding technology with plug-and-play ease of use directly to Facebook Live. It is a grab and go solution that anyone can use without a big investment or steep learning curve.”

So what is the downside of LiveU’s technology. Piracy, obviously. People might use it to live stream sporting events or film movies that they see in the theater. But Facebook will clearly be keeping an eye on that sort of thing.


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