Published On: Thu, Sep 15th, 2016

Israeli Startup Zeekit, the most advanced virtual fitting room app, raises $9 Million

 yaelVizel-trio Yael Vizel flanked by Zeekit cofounders Alon Kristal,   left,   and Nir Appleboim. Photo: courtesy
Israeli startup Zeekit, or “chameleon” in Hebrew, the most advanced virtual fitting room app developer, has raised $9 million in a Series A round from several angel investors including industry-leading Israeli technology investors, as well as US media, film and lifestyle investors. The company unveiled its app during New York Fashion Week through a partnership with Rebecca Minkoff.
Using the Zeekit app, consumers can now virtually “try on” clothes before buying them online or trying on in-store.

First you need to upload a full-body picture, then, tap a product you see online, or in store. Now you are able to see how it looks and fits on your figure.

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Israeli Startup: Try On Clothing Virtually Before Purchasing Online

The item can then be mixed and matched with fashions from different retailers in your virtual closet, shared with friends or purchased through a link in the app.

 

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Retailers and brands can easily incorporate the Zeekit button in their online, mobile and physical stores to give shoppers the ability to try on their entire catalog of products, virtually.

Zeekit was co-founded in 2013 by CEO Yael Vizel, a Technion-trained electrical engineer along with fellow Technion graduates Nir Appleboim and Alon Kristal.  Vizel developed complex technology that rendered 3D maps over 2D landscape images for use in aircrafts. Vizel was inspired by the image processing technology to layer detailed images of fashion over an image of the human body according to body dimension, figure and fabric.

“We’re creating a new shopping experience by making both online and in-store shopping fun, social, simple and risk-free, ” said CEO Yael Vizel, “Our technology is unlike any other visualization technology that exists in the market.”

Besides  the partnership with Rebecca Minkoff during New York Fashion Week,  Zeekit also recently announced a partnership with fashion magazine, StyleWatch in which readers can browse and virtually try on 180 pieces from the magazine’s 18-page Fall Trend Report,  in the magazine’s September issue.

 

 

 

 

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