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The Israeli application to cut shop lines

New Israeli application currently being used in an Osher Ad supermarket in Tel Aviv, and set to be installed in more branches and large retailer shops, allows users to scan and pay for items on their phones without having to stand in line; ‘What we are bringing to the world of shopping will soon be felt across the world, ‘ says start-up CEO.

SuperSmart scanner (Photo Yaron Drukman)

You have completed your shopping, you want to pay and make your way home. The last thing on your wish list is a never-ending line which keeps you standing for half an hour before you even begin loading your items.

In order to cut this trouble out of your life, the Israeli company SuperSmart has developed an application which is currently being used in an Osher Ad supermarket in Tel Aviv. Soon enough, it could be installed in more branches.

So how does it work? The smartphone scans products that the customer wants to purchase. If there is a sale on the product, the application will inform you so you won’t miss a thing. At the fruit and vegetable stand there is a weighing machine which issues a barcode which can also be scanned by the application.

At the end of the shopping the customer reaches a large machine which scans the products in the cart enabling him to avoid standing in line. If something has been placed in the cart by mistake, the application will not allow the shopper to complete a transaction.

While for now users can only purchase up to 15 items using the application, in the future this restriction will be completely removed.

A trial run of the product conducted by Ynet proved to be a great success. The scan identified all of the selected products and even provided a notification that one more dish soap had “accidentally” been taken than had been scanned and therefore prevented the completion of the shop.

Yair Cleper, the Founder and Director of SuperSmart said: “When we decided to solve the problem of shopping lines, we wanted to provide a simple, quick and friendly solution to shoppers. At the same time, we are reducing the workload off of the cashiers with the aid of technology that does not involve high costs or long installation processes.”

“What we are bringing to the world of shopping will soon be felt across the world in a number of big retail stores with which we have signed agreements to integrate our technology, ” Cleper added.

The Israeli start-up participated in the start-up festival Pioneer in Austria, in which 500 companies presented their technology. SuperSmart qualified for the semi-finals of the competition.

Ynet News

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