Video marketing technology company Eyeview today announced it has received $21.5 million in Series D financing led by new investor Qumra Capital. Existing investors Marker LLC, Innovation Endeavors, Nauta Capital, Gemini Israel Ventures and Lightspeed Venture Partners also participated in the financing round.
Eyeview has raised $56.8 million to date including the latest financing.
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Eyeview has figured out how to customize video ads based on the people looking at them. The company says it can create thousands of different versions of the same video ad by tweaking individual elements in them.
The company will use the funding to further invest in its sales, marketing, and engineering efforts.
Eyeview was founded in 2007 by CEO Oren Harnevo, Tal Riesenfeld and CTO Gal Barnea.
The company is headquartered in New York and has development center in Tel Aviv.
Harnevo said, “Today’s marketers must prove a measured return in sales on every dollar they spend and we have shown that video can do more than simply generate awareness and brand equity.”
With a growing client base including Fortune 1000 brands such as P&G, Walgreens, Honda, and Priceline, Eyeview has tripled its revenue since its last round of funding while growing their employee base by only 20 percent.
