The study tracked reach for the three domineering content recommendation platforms — Facebook, Taboola, and Outbrain — between March 2015 through March of this year.
Israeli content discovery platform Taboola on Monday said it now reaches more than 1 billion unique monthly users. It is also announced that comScore Media Trends ranked them behind Facebook. Second only to Facebook!
2015 has been very good year going from 500 million unique users in more than 50 countries a month to over 1 billion a month, including 250 million that were reached on mobile.
The company first launched its discovery platform in 2010 and in recent months, it has partnered with Microsoft’s MSN and Verizon’s AOL to help extend reach.
Adam Singolda, Taboola founder and CEO, told Geektime that they have seen their numbers rise by some 400 million based on MSN traffic alone.
To Real-Time Daily Singolda said: “We believe there is a ‘winner takes it all’ market when it comes data. It’s either you know the person behind the screen, or you don’t. Knowing if someone is a video fan, or if someone tends to subscribe to things, are binary questions that enable publishers to drive true personalization on their sites.”
Singolda explained that while Facebook has amassed a huge amount of data, Taboola’s goal is to draw from its own “trove of information about how people consume content across the Web to empower publisher partners to leverage personalization technology and free, anonymous, actionable user data to build audience, engagement and revenue.”