Salesforce buys Israeli startup Implisit Insights – report

The US company will pay tens of millions of dollars for the Tel Aviv-based data-entry automation startup, the WSJ reports.

AX250_226A_9 Marc Benioff,   chairman and chief executive officer of Salesforce - Boomberg


US cloud computing company is acquiring Israeli data-entry automation startup Implisit Insights, the “Wall Street Journal” reports citing people familiar with the matter.” No financial details concerning the deal have been disclosed but “two people familiar with the deal described it as worth tens of millions of dollars.”

WSJ added that a spokeswoman for declined to comment and Implisit was not available to comment.

Based in Tel Aviv Implisit Insights founded in 2012 by CEO Gilad Raichshtain and CTO Elad Donsky. The startup raised $3.3 million in 2014 in a financing round led by Gemini Israel Ventures.

Implisit helps customers analyze data among sales teams and claims it can increase revenue 30 percent using algorithms. Previously Salesforce has bought two Israeli startups: in 2011 – SaaS encryption services company Navajo Systems; in 2012 – the data-mining startup Bluetail.

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