Intel has announced today the acquisition of Israeli startup sports imaging Replay Technologies. Although no financial details have been disclosed Israeli media citing a market sources which believe that Intel will pay $175 million for the acquisition.
Founded in 2011 by CEO Oren Yogev, CTO Mateo Shapira and COO Aviv Shapira, the company has 100 employees and headquartered in Tel Aviv. Replay’s proprietary freeD format uses high-resolution cameras and compute intensive graphics to let viewers see and experience sporting events from any angle.
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The company has raised $27 million to date and investors include Dallas Mavericks owner Mark Cuban and Samsung Ventures.
“Intel has been collaborating with Replay since 2013 to optimize their interactive, immersive video content on Intel platforms. As a natural next step in our collaboration, today we’re excited to announce that Intel signed an agreement to acquire Replay Technologies, ” said Intel SVP and president of Intel Capital Wendell Brooks in a blog post.
“Together, we will scale this new category for sports entertainment that we call immersive sports, which is attracting the attention of leagues, venues, broadcasters and fans.”
Brooks added :”As part of Intel, the team will focus on growing their existing business and advancing their technology with Intel to deliver faster freeD processing and new features like the ability to manipulate and edit personalized content. Technology now plays an unprecedented role in sports … and we’re just getting started.”
Replay Technologies has developed multi-dimensional video imaging technologies which allows viewers to see and experience real-life scenes through immersive camera views from multiple angles.
Replay Technologies is exploiting the potential growth of virtual reality and augmented reality, and supports a service that encourages viewers to ‘jump’ into live events and experience them from any perspective. Replay Technologies partnered with Intel to deliver consumer-controlled, 360-degree instant replays for the NFL during Super Bowl 50 and for the NBA during the All-Star Weekend.
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