Outbrain acquires US content analytics co Revee

The Israeli content recommendation company can now let publishers track revenue value of content in real-time.



Israeli content recommendation company Outbrain has acquired US content analytics company Revee. No financial details were disclosed but as Los Angeles-based Revee has only raised $1 million, the acquisition price is unlikely to have been substantial, Globes add to the report.

Revee’s system allows publishers to track the revenue value of content in real-time. Using Revee’s technology, Outbrain has launched Outbrain Automatic Yield – a content recommendation solution that enables publishers to monetize audiences with a real-time understanding of each piece of content.

Time Inc. is the first media partner to implement Outbrain Automatic Yield and will initially roll out across Fortune and Entertainment Weekly, two of its core US properties.

Outbrain CEO Yaron Galai said, “With the rise of social platforms and more prevalent ad blocking, publishers’ core business is under fire. Through this acquisition, Outbrain will be providing media companies with the technology and data they need to track the value of all content in real-time, maximize their revenue streams and grow their audience.”

Time Inc. SVP advertising Andy Blau added, “We are pleased to be working with a partner like Outbrain, a technology partner who understands our relationship to our consumers through premium content. Outbrain’s latest innovations allow us to understand the value of our content. Increasing revenue by determining the value of our content is complex and Outbrain provides simple, effective tools.”

The launch of Outbrain’s Automatic Yield allows publishers – for the first time – to measure the revenue value of their content in real time. By integrating Revee’s patent-pending technology into Outbrain’s content recommendations, Outbrain solves one of the core problems digital publishers have faced from the beginning: how to connect content programming and revenue delivery with a single piece of technology.

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