Published On: Fri, Feb 5th, 2016

Israeli startup launches mobile network app charitable giving to Israel

PocketCause

PocketCause Ltd., an Israeli start-up from the founders of IsraelGives.org, a website for charitable giving to Israel, has released of PocketCause, the first “mobile network for social good.” The new app aims to make it easy to connect to social causes people care about, support the causes their friends engage with, and donate through the phone to any non-profit organization worldwide.

IsraelGives.org an online giving in Israel, helping over 1, 600 non-profit organizations raise over 100 million shekels.

“U.S. non-profit organizations lost $6.5 billion in donations in 2015 because Americans continue to resist donating through mobile devices, ” said Jonathan Ben-Dor, CEO and founder. “Most Americans”, he added, “being asked to donate receive that request on their mobile device. But Americans are 64 percent less likely to make a donation on their smartphone than on a desktop computer. The result is that more Americans than ever before are choosing not to give to charity.”

In its 2016 Mobile Giving Report, PocketCause points out that while 2015 saw an overall rise in mobile giving in the U.S. (from 9.5 percent of online giving to 13.8 percent), mobile giving trails far behind its potential, largely because of the difficulty of donating from a smartphone.

“More than 84 percent of U.S. charities do not have a mobile optimized donation form, so that even mobile donors who are open to using their devices to give are deterred. Since online giving is generally an immediate response to an emotional appeal, the chances that donors will be patient enough to re-open the appeal on their desktop is extremely low, ” said Ben-Dor. “Both Americans and non-profits are losing out on the opportunity to partner together for good – simply because non-profit technology has not kept pace with the mobile revolution.”

PocketCause provides a streaming feed of updates from all of the social causes you care about. Users can Follow and Share, and also see the causes that their friends are sharing and supporting and donate in one-click to over 2 million non-profit organizations.

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