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Circuit City is coming back

New York retail team bringing back iconic brand

circuit city Liniado Albert

 

New York area retail vets Ronny Shmoel and Albert Liniado are betting that the third time will be a charm for Circuit City.

Shmoel, now working under the name Circuit City Corp., acquired the brand, domain and associated trademarks in October from IT supplier Systemax, which bought them in a bankruptcy auction but abandoned the U.S. retail channel last fall.

Once the No. 1 big-box tech chain, Circuit City succumbed to a rapidly changing marketplace in 2008, and misfired in its second incarnation as an online-only sister site to Systemax’s TigerDirect.

This time, what Shmoel and his top lieutenant Liniado have in store for Circuit is an ambitious, multi-tiered game plan that calls for retail outlets, web sales, branded and private-label products, licensed kiosks, mobile shops and franchise opportunities, all under the iconic red-and-white banner.

The fun is expected to begin in June when the company opens its first store, most likely in the Dallas market, and relaunches CircuitCity.com.

Read the full story at Twice, by Alan Wolf

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