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Iconic names at Yosemite are subject of $51 million trademark battle

About-JeremyJacobs2_T1

 

Jeremy Jacobs Sr., owner of the Boston Bruins and TD Garden, is locked in an unusual trademark fight with the US government, a standoff that the National Park Service said has forced it to rename a landmark hotel and other sites at historic Yosemite National Park.

A Jacobs company, DNC Parks and Resorts at Yosemite, has run lodges, restaurants, and retail outlets at the popular park in California since 1993. After losing the concession contract last year, it went to court seeking compensation for what it says is $51 million of intellectual property, including trademarks on everything from ski and golf areas to the Yosemite National Park name itself.

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Jeremy Jacobs Iconic names at Yosemite are subject of $51 million trademark battle-Ahwahnee_Hotel-3

 

Government attorneys have valued the intellectual property at about $3.5 million, and called DNC Parks’ estimate “grossly exaggerated and improper.”

Jeremy Jacobs, who owns the Bruins and TD Garden.

The National Park Service is worried the dispute could prevent it from using the names when the contract is turned over to the new concession operator, Aramark, on March 1.

That concern prompted Yosemite National Park Superintendent Don Neubacher to announce Thursday..

 

Read the full story at Boston Globe, by Megan Woolhouse and Janelle Nanos

 

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