Israeli web analytics co SimilarWeb buys US co Quettra


Israeli start-up SimilarWeb has acquired Silicon Valley-based mobile intelligence company Quettra and plans to integrate its app insight technology into its own platform.

It follows a number of Israeli tech companies to have made U.S. acquisitions recently, including Perion Network which last week bought New York-based digital advertising firm Undertone for $180 million.

SimilarWeb did not disclose financial details of its purchase but a source close to the deal said it was worth about $10 million.

Founded in 2007 by CEO Or Offer and Nir Cohen, the company has raised $65 million to date include a $25 million financing round two months ago. Investors include South African media group Naspers and Lord David Alliance of the UK. SimilarWeb has tripled its workforce in 2015 to 300 in eight locations worldwide and expects to expand further in 2016 when it could also carry out an IPO. SimilarWeb, which calls itself “the rating company of the digital world” monitors 80 million sites and 3 million apps worldwide.

Quettra’s mobile analytics provide direct measurement for app developers to better understand their users. The platform provides analysis, including brand affinities, demographics and the data that explains why users uninstall an app.

As part of the acquisition, SimilarWeb is opening an office in Mountain View, California. In the past year SimilarWeb, whose clients include Google, eBay and Nike, has tripled the number of its employees to 300.

Prior to its acquisition, Quettra raised $2.9 million from investors including Sungy Mobile, Google Ventures and Horizons Ventures.

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