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Facebook launches Live streaming video feature only for celebrities



Today, Facebook is launching “Live” as a feature in its Mentions app that’s only accessible to celebrities with a verified Page.

VIPs will start a Live broadcast that’s denote to the News Feed, watch comments overlaid in time period on their stream, then build the recording for good available for viewing. Stars just like the Rock and Serena Williams can stream today.

As for once the average user may get broadcast abilities, Live product manager Vadim Lavrusik wouldn’t say, however told me “We suppose this will be an awesome expertise for both public figures and also users. We wish to get feedback from each public figures and viewers as we evolve the product.”

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Why ought to celebrities use Facebook Live rather than periscope or Meerkat? Lavrusik tells me “Public figures already have fans on Facebook that they share to each single day.” basically, reach. With large fan counts on Facebook, celebrities might see a wider audience there than on different networks.

Another reason: videos don’t disappear. They’re like a shot deleted on mierkat and solely live for twenty-four hours on periscope (though you’ll save them to your camera roll). however, Lavrusik tells me 53 % of Facebook video views come from re-shares, which might probably happen once a broadcast ends.

Broadcasters will delete their videos if they need to stay them off-the-cuff and ephemeral, however otherwise the auto-published Live feed story can turn into a traditional video. That may make VIPs desire recording Live streams is worth their time.

While Facebook has never been nice at real-time content attributable to its filtered News, it’s worked to form certain Live broadcasts reach viewers whereas they’re still in progress. On the far side showing quickly within the feed to a celebrity’s subscribers, Facebook can send push alerts to tune into the published to users who’ve recently interacted therewith Page.

Subrat Sahu 1Subrat Kumar is a writer with expertise in content writing for websites and blogs, press releases, whitepapers and case-studies. He loves web development management and currently freelances from Bangalore. He’s the founder of Cross Zone, undertaking the bulk of articles on technology and gadgets.



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