Published On: Tue, Jul 14th, 2015

Roman Abramovich leads $21million investment in AnyClip

This is the first Abramovich big investment in an Israeli startup.

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AnyClip Media has completed a funding round of $21 million. Leading participants included new investor Roman Abramovich’s Ervington Investments, and Limelight Networks (LLNW), a global leader in digital content delivery. Current shareholders Jerusalem Venture Partners, GTI, and other investors also participated in this expansion round.

This is the first Abramovich big investment in an Israeli startup. His other Israeli investments include: music startup Music; pipe inspection company AcousticEye; Messenger; Smartphone battery developer StoreDot; on-demand transit company Via and angels investment company iAngels.

Investors also include executives and business leaders such as Bob Pittman and Sony Corporation of America former president and CEO Mickey Schulhof, GTI and others. LeumiTech, the high-tech arm of Bank Leumi (TASE: LUMI), will be the supporting Bank for AnyClip’s growing activities.

AnyClip Media was founded in 2008 by MK Erel Margalit, and Mickey Schulhof, in Jerusalem. The company has 50 employees and offices in Israel and New York.

AnyClip Media’s powerful, in-stream content targeting technology enables content owners, advertisers and publishers to distribute their branded video entertainment to target audiences across over 200, 000 sites. This results in increased revenue for publishers .

This funding comes at a significant time as AnyClip is experiencing accelerated growth following a transformation led by its CEO Oren Nauman. Currently, content owners, marketers, and advertisers are leveraging the platform to serve premium video to 40-80 million unique global consumers monthly. According to a study by the IAB, digital video ad spending will increase 46 percent in 2015, reflecting a total spend of $10.3 billion.

AnyClip will take advantage of this growth by using the additional funding to bolster its TripleMatch technology that dynamically matches relevant playlists to website verticals & audiences, providing ideal inventory for targeted advertising.

AnyClip’s technology creates unique distribution and advertising opportunities by analyzing every video and extracting data from 50 categories and 200+ subcategories while storing billions of metadata points in a searchable online database. Its intelligent video players index the contexts of web pages, enabling its Sense and Match technology to curate custom playlists, which include targeted advertisements paired with engaging premium video content, viewers want to watch.

AnyClip Media is consistently listed as a top content property in comScore’s Video Metrix, alongside industry leaders like Google, Facebook and Yahoo. Last year, the company launched its SafePlay technology, designed to improve the transparency, viewability and brand safety of online video advertising inventory.

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