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New Israeli App KitCut Thinks That it Can Compete With Instagram

“Instagram users growing tired of pretty sunsets and filtered hamburgers are going to enjoy our feed of raw, edgy mashups.”


Israeli Mobile App Developer Heyku released KitCut Visual Mashups for iOS. The company calls this the “go-to app for enjoying, creating and sharing visual mashups.” KitCut, now available for download in the App Store, combines a social media feed of trending visual mashups with the toolbox that enables users to create and share their own ‘Cuts.’

But can it compete with Instagram? Probably not.

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It seems like it may just be too late for that just as it is too late to compete with Facebook. And anything that a new company does to innovate in the field of sharing pictures will just be copied by Instagram anyway.

But that has not stopped the people at Heyku from trying.

“Instagram users growing tired of pretty sunsets and filtered hamburgers are going to enjoy our feed of raw, edgy mashups, ” said Ohad Assoulin, KitCut’s CEO. “Vine encouraged users to create short, funny videos and socialize their content in a single platform. KitCut does the same for visual mashups.”

KitCut boasts an intuitive tool which it says enables users to transform visual ideas into mashups within seconds. With just a finger or two, users can easily cut, resize, and overlay their own photos with images from the web, and receive instant image suggestions based on the words they type. They can also add doodles and text for added oomph. Furthermore, users looking for inspiration can “remash” existing mashups.

“We are closing the gap between creator and lurker, ” added Co-Founder Asaf Assoulin. “For the first time ever, lurkers can both consume funny content and effortlessly edit existing visual mashups and call them their own. We expect KitCut to quickly become the leading app for all things visual and fun.”



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