The expansion of business ties between Israel and China continues with the announcement that Israeli firm AreaOne has opened up offices in Beijing. The company, formally known as SocialClicks, is a programmatic mobile advertiser and Facebook Preferred Marketing Developer.
AreOne declares that it is the first Facebook Marketing Partner to open offices in Beijing, China. “As one of the most important markets for AreaOne, opening a branch in China was a natural strategic next step for us, ” explains Alon Michaeli, AreaOne CEO.
The company’s Beijing team will be led by Xiaoyun Wu, Head of Sales and Operations, APAC, who has been a central member of the AreaOne team for more than three years, and is behind the rapid growth the company has experienced in the region. “From Beijing we are now positioned to provide the most tailored marketing technology solutions and service for our Asian clients on Facebook® and across the mobile marketing ecosystem through the programmatic A1 Platform, ” she stated.
In the region, AreaOne currently serves a diverse client base including Baidu, IGG, ChangYou, Boyaa Interactive and NetEase among many others. The new branch will be focused on assisting companies in China and Asia in identifying and acquiring their mobile user bases globally, across the world’s leading channels.
AreaOne, founded in 2011, is a performance marketing technology company dedicated to helping leading advertisers drive discovery, engagement, purchases and preference for apps, brands and products. AreaOne offers both fully-managed and self-service mobile marketing solutions to their clients through the proprietary technology of the A1 Platform, which includes state-of-the-art programmatic optimization algorithms that consider past, real-time and predicted future outcomes of mobile campaigns to automatically guide advertising to meet each client’s unique goals.
AreaOne’s new offices are located in Beijing’s tech-driven Wangjing district, and the company is now actively hiring for its growing local presence.