Published On: Tue, Jun 9th, 2015

Loren Schwartz Joins Warner Bros — Will Oversea Genre Marketing


loren schwartz

Veteran Hollywood marketing executive Loren Schwartz has been named by Warner Bros to be its new executive vice president of genre marketing and creative advertising.

Schwartz will work directly under both executive VP of marketing Blair Rich and president of worldwide marketing and international distribution Sue Kroll.

He has worked on more than 60 films, including “Superbad, ” “Pineapple Express, ” “Cloudy with a Chance of Meatballs, ” “Anger Management” and “50 First Dates.”

Kroll stated, “Loren is among the industry’s most respected and knowledgeable executives, who has broken new ground in all facets of genre marketing. His expertise will be integral to our outreach on a range of niche projects, encompassing everything from horror to urban to faith-based.”

“We look forward to working with Loren in our global efforts to market our genre films — an important part of our extensive and diverse slate — and to capture the attention of an ever-changing and ever-widening audience, ” added Rich.

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