Connect with us

Hi, what are you looking for?

Jewish Business News

Business

Loren Schwartz Joins Warner Bros — Will Oversea Genre Marketing


loren schwartz

Veteran Hollywood marketing executive Loren Schwartz has been named by Warner Bros to be its new executive vice president of genre marketing and creative advertising.

Schwartz will work directly under both executive VP of marketing Blair Rich and president of worldwide marketing and international distribution Sue Kroll.

Please help us out :
Will you offer us a hand? Every gift, regardless of size, fuels our future.
Your critical contribution enables us to maintain our independence from shareholders or wealthy owners, allowing us to keep up reporting without bias. It means we can continue to make Jewish Business News available to everyone.
You can support us for as little as $1 via PayPal at office@jewishbusinessnews.com.
Thank you.

He has worked on more than 60 films, including “Superbad, ” “Pineapple Express, ” “Cloudy with a Chance of Meatballs, ” “Anger Management” and “50 First Dates.”

Kroll stated, “Loren is among the industry’s most respected and knowledgeable executives, who has broken new ground in all facets of genre marketing. His expertise will be integral to our outreach on a range of niche projects, encompassing everything from horror to urban to faith-based.”

“We look forward to working with Loren in our global efforts to market our genre films — an important part of our extensive and diverse slate — and to capture the attention of an ever-changing and ever-widening audience, ” added Rich.

Newsletter



Advertisement

You May Also Like

World News

In the 15th Nov 2015 edition of Israel’s good news, the highlights include:   ·         A new Israeli treatment brings hope to relapsed leukemia...

Entertainment

The Movie The Professional is what made Natalie Portman a Lolita.

Travel

After two decades without a rating system in Israel, at the end of 2012 an international tender for hotel rating was published.  Invited to place bids...

VC, Investments

You may not become a millionaire, but there is a lot to learn from George Soros.