Spotify, the music streaming service which gives users access to millions of songs, is expanding its services. The company will now offer video, podcast and radio streaming services.
It is an old adage in business that is ever more relevant today. In order to compete a company must expand, innovate, do both or die. Just look at what Facebook has been doing. It acquired Instagram and has been offering a new service just about every month now. Mark Zuckerberg and company understand the importance of staying relevant in an ever changing marketplace.
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Google has also been adding to its repertoire. Both Yahoo and AOL are examples of companies that failed to innovate and remain relevant and which have paid the price for it. The two are now trying to find ways to play catchup with Google and Facebook.
So Spotify wants to be like Google, not Yahoo.
The company is adding video clips and audio shows to its music mix. In a post it said, “We know there are times in the day you want to switch between music to catch up on the latest news, listen to your favorite podcast or simply watch something fun. And with a stellar range of entertainment to choose from there’s something for everyone.”
Spotify will suggest video and audio shows to its users based on their personal histories with the service.
It is also now offering a slate of original content. This includes “Running Originals” – music specifically designed for running that dynamically adapts to a user’s running tempo.
It has also introduced exclusive content, from Dance Move of the Day produced by Amy Poehler’s Smart Girls brand, to specially curated radio shows presented by artists including Icona Pop, Jungle and Tyler the Creator.
Spotify now comes with a large selection of entertainment, news and clips from the likes of ABC, Adult Swim, BBC, Comedy Central, Condé Nast Entertainment, ESPN, Fusion, Maker Studios, NBCUniversal, TBS, TED and Vice News, with much more to come.
“We’re bringing you a deeper, richer, more immersive Spotify experience, ” says Daniel Ek, Founder and CEO at Spotify. “We want Spotify to help soundtrack your life by offering an even wider world of entertainment with an awesome mix of the best music, podcasts and video delivered to you throughout your day. And we’re just getting started.”
The new services are available in the U.S., U.K., Germany and Sweden.