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What’s All the Fuss about Caller ID?

Feature graphic - Sync.ME


With so many emails accounts, phone numbers, social media profiles and apps, it’s hard to keep track of our friends and remember each and everyone’s email or phone number. Time isn’t always on our side, as the idea of organizing all those accounts into one place sounds somewhat redundant, and mainly a waste of time.

A legitimate question would be – why is it necessary to combine all our accounts, especially when there are specific places for email accounts and phone numbers, not to mention apps dedicated for each platform? The answer for that is rather simple – syncing the accounts will do wonders to our friends’ list, as well as our own phone.

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One company has thought of that issue, and seems to have hit the jackpot with a proper solution. Unsurprisingly, like many recent startups and tech related companies, this one comes from Israel. Tel Aviv based Sync.ME Caller ID offers an app that syncs all our friends’ phone accounts, along with their social media profiles and pics (e.g. Facebook and LinkedIn), combining them altogether. Led by CEO Shlomo Unger and Ken Vinner, founder and CTO, Sync.ME has been critically acclaimed on various platforms, from leading tech websites to Forbes.

Sync.ME isn’t just a new kind of phone book – it’s also a caller ID. The app provides various services that one would normally find on a caller ID device – identifying incoming calls, including those from unknown or unlisted numbers, as well as blocking calls. The latter kind of service is significant, as throughout the day too many unnecessary calls (most of them compiled by spam messages or telemarketers) are answered, wasting precious time and spending needless energy. The app also blocks text messages, including the spam ones, and enables to create a “black list” of numbers one would wish to block calls from.

Sync.ME doesn’t wish to only act as a spam blocker or caller ID – it also aspires to help our social life. Although the app isn’t a social platform, it syncs all our contacts’ details, synchronizing their latest pictures and updating their latest social media news.

The idea itself sounds interesting, but do we really want to see our friends’ latest Facebook posts the minute they call, or view their updated LinkedIn profile when we’re talking with them? With so much information surrounding us, especially some from social media, taking a break from it could be useful, without consuming it on every platform we use, including our phones.

On the other hand, Sync.ME also keeps track of our friends’ birthdays, and even sends them a personal greeting card. Now that’s something you wouldn’t find on every social app, as it’s somewhat comforting to know that there are apps that remembers our friends for us.

Our smartphone already does so many things for us. Using it as one big memory storage is probably the natural phase in its ever developing phases, saving numbers and names in one place.



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