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Israeli startup YouAppi, is launching a new version of its OneRun Platform.
“What data do we need in order to generate the greatest Lifetime Customer Value?’ was the question which led us to developing the new version of OneRun featuring Post-Install Event Analytics, ” said YouAppi CEO and founder Moshe Vaknin.
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The new version of OneRun includes the following features:
Post-Install Events – a real-time user usage patterns and conversion analysis in order to deliver significant results to premium advertisers.
Media Planning Manager – Advertisers now have a self-service suite to manage their mobile advertising campaigns.
Campaign Performance Dashboard – This new feature provides YouAppi’s Advertisers with the ability to view the full breakdown of their campaigns in order to optimize their ROI.
Inventory Analysis – Advertisers now have the ability to view YouAppi’s available inventory and break down the data by various parameters, including country, media type, app, mobile web traffic, category (games, utility, kids, etc.), total installs, and CPI.
“Though many mobile marketers are focused on generating the install, that’s only the beginning of the customer journey. We needed to develop a robust solution that will help YouAppi and our Advertisers and Publishers track and manage the complex KPIs for each campaign, ultimately identifying the app’s most profitable customers.
To better understand the impact of KPIs on conversion, YouAppi, works with customers to analyze all Post-Install Events in order to determine the drivers for conversion, then optimize campaigns to increase Lifetime Customer Value.
“For one client, we saw that the number of weekly page views was the most effective Key Performance Indicator for customer profitability. We therefore optimized this mobile marketer’s customer acquisition campaigns in order to generate users with higher weekly page views based on user segmentation and better performing publishers / traffic sources, ” said Eyal Hilzenrat, YouAppi’s VP Products & Partnerships.
YouAppi determined for this client which publishers delivered quality traffic through the Post-Install Event Analytics Dashboard and optimized the user acquisition strategies to deliver more traffic from the better performing publishers and more relevant prospects.
