How would you like to get inside the head, and office, of one of the most powerful people in advertising, with none other than Maurice Lévy as your tour guide? Stephen Lepitak goes behind the scenes of The Drum’s virtual reality shoot at Publicis Headquarters.
Paris has yet to awaken as The Drum and Unit9, the virtual reality production company, arrive at the service entrance of Publicis Groupe’s Parisian headquarters, just across the road from the Arc de Triomphe. The doorway, down a small dark alley, is in stark contrast to the grand front entrance and barred by a security guard who is less than impressed by our explanation that we have arrived from ‘Le Drum’… [READ MORE]
By Stephen Lepitak