Web development platform Wix.com (Nasdaq: WIX) launched its new advertising campaign which stars supermodel Heidi Klum and actor Rex Lee.
The campaign will hit TV screens on Thursday, May 14th. A direct continuation of the company’s #ItsThatEasy Super Bowl campaign, where 5 NFL greats transitioned from football stars to small business owners with the support of their Wix websites, the new campaign follows an energetic Heidi Klum as she looks for the next business venture to add to her already busy life.
The campaign features Heidi going through her A-list daily routine, running business ideas by her agent, played by Entourage’s Rex Lee. Once she pinpoints the right business, she gets started right away by building her own website with Wix.
The ad is part of Wix’s new cross-channel marketing campaign that is designed to go beyond TV audiences. The campaign aims to further expand reach and encourage fan engagement through made-for-web creatives, social media activations and exclusive content for YouTube, Facebook, and Twitter all using the company’s #ItsThatEasy hashtag.
Omer Shai, Wix CMO said “Heidi is the perfect person to drive this message home. She’s an entrepreneur who knows the value of a comprehensive solution that lets you stay in charge and effectively grow your business exactly the way you want it.”