Wefi, an Israeli and American Mobile Data Analytics company, has expanded into the mobile apps analytics market with the introduction of its Compariscope. The firm describes this as a “new breed of competitive intelligence for mobile apps that provides app marketers with actionable insight on how users interact within their app as well as with other apps.”
The company is launching a closed beta of the service, and invites marketers from US-based companies to apply.
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If you saw the new Avengers movie then you know that artificial intelligence is coming. And since everything nowadays is available on line, any and all information can be accessed by hackers.
Yet companies do not seem to fear this fact and so cloud computing is getting ever more prevalent. Soon, no one will need hard drives anymore, or even full computers. We will all have Wi-Fi enabled mobile devices with which we will access all of our software and personal data which will be stored on a cloud.
Apps and mobile devices are the future. Get used to it people.
Wefi declares its mission to be to build world-leading data intelligence products, based upon its vast global data resources. It says that it helps wireless carriers, cable operators, content providers and application developers “improve user experience, optimize their networks, predict data consumption demand, understand consumer usage patterns and plan better marketing campaigns.”
The company boasts that its crowdsourcing methodology transforms real-time data consumption and app usage information into valuable, data-driven insights to elevate our customers to a new level of consumer engagement.
Wefi states that Compariscope enables companies to derive valuable insight from billons of data points analyzed each day. The platform combines data on application usage collected from millions of devices with wefi’s uniquely rich data, including unprecedented hyper-local granularity and geo-based context. Compariscope will launch to the general public this summer.
Compariscope marks the entry of the company into the new territory of apps analytics. Wefi will continue to provide wireless carriers and cable operators with unparalleled visibility into network performance and user experience.
“Expanding into the competitive intelligence domain and launching Compariscope by wefi is a natural evolution of our mobile data analytics and network management business, ” said Zur Feldman, CEO, wefi. “Success in today’s digital economy requires marketers to have a comprehensive view of the app universe. Until now, that view has been limited to a company’s in-app data and generic market benchmarks. We are excited to up the ante by delivering marketers a new competitive advantage of previously unavailable insights.”