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Snapchat to Charge Advertisers Two Cents Per View on Discover

New Ad Product is Called Two Pennies

Evan Spiegel Snapchat
Snapchat will now charge advertisers two cents per view for the 10-second ads that run in between articles and videos on its Discover platform, Snapchat’s Nick Bell announced Thursday at a NewFront presentation for both DailyMail.com and EliteDaily.com. The product is aptly called Two Pennies.
“It’s a really, really simple product, ” he said. “It’s a 10 second ad, two cents per view to reach a really engaged audience.”… [READ MORE]

By Michael Sebastian

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