Published On: Thu, May 7th, 2015

Sex doesn’t sell for Playboy in China

PLAYBOY

It is a rare company in China that can claim Beijing’s censors helped build its business. But Playboy, which on Wednesday announced an expansion of its presence on the mainland, could not have prospered in sexually conservative China without the inadvertent help of the Communist party, which has long banned Playboy magazine, local analysts say.

The US brand is battling to take the porn out of Playboy’s image globally these days, but in China that is already true: to the average Chinese consumer, Playboy has nothing to do with sex…. [READ MORE]

By Patti Waldmeir in Shanghai

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