Connect with us

Hi, what are you looking for?

Jewish Business News


Ezra Klein’s Vox Media Will Now ‘Monetize’ Chorus

The first ad agency to use the service will be DigitasLBi


Vox Media, led by journalist Ezra Klein, will now “monetize” its digital content platform, according to a report in Capital New York.

The website made its first presentation to potential advertisers Thursday at the Paley Center for Media. Its CEO Jim Bankoff revealed “Chorus for Advertisers.” Chorus is Vox Media’s content platform and analytics system.

Vox asserts that Chorus distinguishes the website from its digital media competitors. It allows Vox’s journalists to take care of everything in one place. Including edit, find errors, upload graphics, present on social media and more.

Bankoff told advertisers, “Voice is at the core of everything we do. We actually can deliver far more millennials in the passion categories they care about … in far greater numbers than our peers.”

Ezra Klein said that Chorus is what brought him to Vox in the first place.

The first ad agency to use the service will be DigitasLBi. The site added an entertainment section last month.

But Vox has not been without controversy. Fellow political wonk Nate Silver recently accused Klein and Vox of reusing his 538’s charts and graphs without permission or even attribution.

He took to Twitter to say, “Yo, @voxdotcom: Y’all should probably stop stealing people’s charts without proper attribution. You do this all the time, to 538 & others.” And “Only about 20% of the maps @VoxMaps tweets were actually made by Vox. Always a link to a Vox story, rarely to original source.”

Read our story Here.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.



You May Also Like

World News

In the 15th Nov 2015 edition of Israel’s good news, the highlights include:   ·         A new Israeli treatment brings hope to relapsed leukemia...


The contract signed between the Israeli government and Pfizer shows clearly and unequivocally that this is a clinical study on humans - The agreement...


After two decades without a rating system in Israel, at the end of 2012 an international tender for hotel rating was published.  Invited to place bids...

VC, Investments

You may not become a millionaire, but there is a lot to learn from George Soros.

cialis cialis satış