YouTube, a subsidiary of google, is planning on getting into the movie business. The company announced its plans earlier this week.
“We hope to release our first film this fall, with more details to come soon, ” said the company in a statement.
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Videos of cats doing silly things, videos of little kids doing silly things, videos of people getting hit with something in the face or balls – we could go on and on. These are the things that YouTube is best known for.
A brilliant marketing niche with no real competitor, YouTube has already created quite a few new celebrities. And in case you think that only narcissists and people who want to be on TV post videos on it, there is money to be made. YouTube pays the person who posts a video a percentage of the money that it gets in advertising. Some have actually become millionaires when their video went viral.
“Going Viral, ” that’s another term we only have today because of YouTube.
But competition from Netflix and Hulu may have forced the company to expand its operations. Also, now that services like Instagram, WhatsApp and Facebook are letting people share worldwide instantaneously videos that they uploaded to their mobile devices people might bypass YouTube.
In a blogpost the company stated, “At YouTube, we have a core belief: we only succeed if our creators do.
“After launching the Creator Hub to help creators get the most out of YouTube from anywhere in the world and opening YouTube Spaces in the U.S., the U.K., Japan and Brazil, we decided to take an even bolder step to invest in ambitious projects from our top creators.”
YouTube also announced a new collaboration between itself and AwesomenessTV. Together, they will release several feature length films over the next two years, all driven by YouTube stars and developed and produced by AwesomenessTV’s Brian Robbins. The films will all premiere globally on YouTube before they become available elsewhere.
The company believes that this will set a new distribution paradigm for years to come.
