This is the story of how Robert A. Iger, chief executive of the Walt Disney Company, solved a technology problem — how to bring the new “Star Wars” droid BB-8 to toy shelves and Disney parks — by playing with a ball on his office carpet…
StartUps
Start-Up Solves ‘Star Wars’ Droid Puzzle
“I was impressed with the quality of it, and I was really impressed with the user interface.”
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