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StartUps

Start-Up Solves ‘Star Wars’ Droid Puzzle

“I was impressed with the quality of it, and I was really impressed with the user interface.”

 

bb8-star-wars_

 

This is the story of how Robert A. Iger, chief executive of the Walt Disney Company, solved a technology problem — how to bring the new “Star Wars” droid BB-8 to toy shelves and Disney parks — by playing with a ball on his office carpet…

 

[READ MORE]

 

nytimes

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