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Start-Up Solves ‘Star Wars’ Droid Puzzle

“I was impressed with the quality of it, and I was really impressed with the user interface.”




This is the story of how Robert A. Iger, chief executive of the Walt Disney Company, solved a technology problem — how to bring the new “Star Wars” droid BB-8 to toy shelves and Disney parks — by playing with a ball on his office carpet…





1 Comment

1 Comment

  1. ChrisStraits

    April 22, 2015 at 12:08 am

    The Emperor sings! (feat. Obi Wan Kenobi) :

    Chewie has a secret…

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