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Japan’s Dentsu buys Israeli performance ad co abaGada

Dentsu Aegis Network is estimated to be paying $60-90 million for its first Israeli acquisition.

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Eyal Chen / photo-Tamar Matzapi

 

Israel’s advertising industry continues to attract global attention: today, Japanese advertising company Dentsu Aegis Network, a unit of Dentsu Inc., which has a market cap of $13.2 billion, announced the acquisition of Israeli performance advertising company abaGada. The acquisition price was not disclosed, but market estimates put it at $60-90 million.

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Published by Globes [online], Israel business news – www.globes-online.com

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